E-commerce 2017 : Business, Technology, Society

Por: Laudon, Kenneth CColaborador(es): Guercio Traver, CarolTipo de material: ArtículoArtículoNew York Pearson 2017Edición: 13ra. EdiciónDescripción: 819 hojasTipo de contenido: text Tipo de medio: unmediate Tipo de portador: volumeISBN: 9780134601564Tema(s): COMERCIO | GESTIÓN DE NEGOCIOSClasificación CDD: 380.1.303.782 L372 CG
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CONTIENE 12 CAPÍTULOS
Resumen: Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios. In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
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Libro General Libro General Biblioteca Campus Guayaquil
Colección General 380.1.303.782 L372 CG L372 CG (Navegar estantería(Abre debajo)) 1 Disponible 3560904013058

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CONTIENE 12 CAPÍTULOS

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.



In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.