E-commerce 2017 : Business, Technology, Society
Tipo de material:![Artículo](/opac-tmpl/lib/famfamfam/AR.png)
Tipo de ítem | Biblioteca actual | Colección | número de clasificación | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Biblioteca Campus Guayaquil | Colección General | 380.1.303.782 L372 CG L372 CG (Navegar estantería(Abre debajo)) | 1 | Disponible | 3560904013058 |
Incluye índice, apéndices
CONTIENE 12 CAPÍTULOS
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.