E-commerce 2017 : Business, Technology, Society
Laudon, Kenneth C.
E-commerce 2017 : Business, Technology, Society - 13ra. Edición - New York Pearson 2017 - 819 hojas
Incluye índice, apéndices
CONTIENE 12 CAPÍTULOS
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
9780134601564
COMERCIO
GESTIÓN DE NEGOCIOS
380.1.303.782 L372 CG / L372 CG
E-commerce 2017 : Business, Technology, Society - 13ra. Edición - New York Pearson 2017 - 819 hojas
Incluye índice, apéndices
CONTIENE 12 CAPÍTULOS
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
9780134601564
COMERCIO
GESTIÓN DE NEGOCIOS
380.1.303.782 L372 CG / L372 CG