| 000 | 00851cam a2200253 4500 | ||
|---|---|---|---|
| 001 | u105877 | ||
| 003 | USM | ||
| 008 | 130425s2013 us 000 0 eng d | ||
| 020 | _a9780132747257 | ||
| 040 | _aUTFSM | ||
| 082 | _a380.1 | ||
| 100 | 1 |
_aKerin, Roger A. _953006 |
|
| 245 | _aStrategic Marketing problems. Cases and comments | ||
| 250 | _a13va. edición | ||
| 260 |
_aNew Jersey; _bPearson, _c2013 |
||
| 300 | _a744p. | ||
| 500 | _aIncluye índice, apéndices y glosario | ||
| 520 | _aStrategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. | ||
| 650 | _aMARKETING ESTRATEGICO | ||
| 650 |
_aCASOS _9107403 |
||
| 650 | 0 |
_aMARKETING _9137707 |
|
| 700 |
_aPeterson, Robert A. _975509 |
||
| 596 | _a6 | ||
| 999 |
_c5177 _d5177 |
||