TY  - BOOK
AU  - Aldrich, Douglas F.
TI  - Mastering the digital marketplace: practical strategies for competitiveness in the new economy
SN  - 0471345466
U1  - 658.00285 
PY  - 1999///
CY  - ew York
PB  - John Wiley & Sons
KW  - COMERCIO ELECTRÓNICO
KW  - PROPIEDAD INTELECTUAL
KW  - MARKETING EN INTERNET
ER  -