Starting an online business for dummies
- 2nd edition
- xxii, 382 páginas: ilustraciones
Part I.- Starting your own online business. Chapter 1.- Opening your own online business in the easy steps -- Chapter 2.- Setting your sights on sucess -- Chapter 3.- Your online business equipment list. Part II.- Putting your web site to work. Chapter 4.- Choosing your web host and design tools -- Chapter 5.- Organizing and designing your business site -- Chapter 6.- Adding content ans interactivity to your site -- Chapter 7.- Marketing to a worldwide audience. Part III.- Promoting your online business. Chapter 8.- Conducting E-Commerce on your site -- Chapter 9.- Service with a virtual smile -- Chapter 10.- Market, technical, and business research -- Chapter 11.- Advertising and publicity. Part IV.- Law, security, and accounting. Chapter 12.- Security for your commerce site -- Chapter 13.- Keeping it all legal -- Chapter 14.- Online business accounting tools. The starting an online business for dummies internet directory, 2nd edition. Part V.- The part of tens. Chapter 15.- Ten ways to boost your online business -- Chapter 16.- Ten online commerce pitfalls to avoid -- Chapter 17.- Ten online business secrets.-
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MARKETING EN INTERNET PAGINAS WEB--DISEÑO COMERCIO ELECTRÓNICO EMPRESAS DE NEGOCIOS--REDES DE COMPUTADORES