Kerin, Roger A. <br/><br/>
Strategic Marketing problems. Cases and comments 

 - 13va. edición 
 - New Jersey;  Pearson,  2013 
 - 744p. 
<br/><br/> Incluye índice, apéndices y glosario 
<br/><br/> Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. 
<br/><br/><label>ISBN: </label>9780132747257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING ESTRATEGICO<br/>CASOS<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>380.1