TY  - GEN
AU  - Laudon, Kenneth C.
AU  - Guercio Traver, Carol
TI  - E-commerce 2017 : Business, Technology, Society
SN  - 9780134601564
U1  - 380.1.303.782 L372 CG 13 ED
PY  - 2017///
CY  - New York
PB  - Pearson
KW  - COMERCIO
KW  - GESTIÓN DE NEGOCIOS
KW  - bidex
N1  - Incluye índice, apéndices; CONTIENE 12 CAPÍTULOS
N2  - Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.

 

In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business
ER  -