TY  - BOOK
AU  - Pride, William M.
AU  - Rundle-Thiele, S.
AU  - Waller, D.
AU  - Elliott, G.
AU  - Paladino, A.
AU  - Ferrell, O. C.
TI  - Marketing: Asia - Pacific edition, 
SN  - 9780470807149
U1  - 658.80095 P947 2007 
PY  - 2007///
CY  - Sydney : 
PB  - John Wiley & Sons Australia, Ltda.
KW  - MARKETING
KW  - ASIA
KW  - ÁREA  DEL PACÍFICO
N1  - Incluye glosario; Part. 1 : The marketing process and its environmet. - Part. 2 : Using technology and information to build customer relationships. - Part. 3 : Target market selection and buyer behaviour. - Part. 4 : Product decisions. -  Part. 5 : Place [distribution] decisions. -  Part. 6 : Promotion decisions. - Part. 7 : Pricing decisions. - Part. 8 : Implementation and outcomes. - Part. 9 : End-of-book case studies
ER  -