Pride, William M. <br/><br/>
Marketing :  Asia - Pacific edition,  
William M. Pride ( y otros 5] 
 - Asia-Pacific ed. 
 - Sydney :   John Wiley & Sons Australia, Ltda.  2007 
 - xviii, 729 p. :  il.  22 cm 
<br/><br/> Incluye glosario 
<br/><br/>
<br/><br/>Part. 1 : The marketing process and its environmet. - Part. 2 : Using technology and information to build customer relationships. - Part. 3 : Target market selection and buyer behaviour. - Part. 4 : Product decisions. -  Part. 5 : Place [distribution] decisions. -  Part. 6 : Promotion decisions. - Part. 7 : Pricing decisions. - Part. 8 : Implementation and outcomes. - Part. 9 : End-of-book case studies. 
<br/><br/><label>ISBN: </label>9780470807149 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--ASIA<br/>MARKETING--ÁREA  DEL PACÍFICO
<br/><br/><label>Dewey Class. No.: </label>658.80095 P947 2007  / .