Storytelling for grantseekers : a guide to creative nonprofit fundraising / Cheryl A. Clarke ; foreword by Frances N. Phillips

Por: Clarke, Cheryl A [autor]Tipo de material: TextoTextoEditor: San Francisco, CA : Jossey-Bass, 2009Edición: Second editionDescripción: xxii, 192 páginasTipo de contenido: texto Tipo de medio: no mediado Tipo de portador: volumenISBN: 9780470381229Tema(s): RECOLECCION DE FONDOSClasificación CDD: 658.15224
Contenidos:
Introduction : why storytelling? -- 1. First steps : getting ready for grantseeking -- 2. Research and relationships : finding and cultivating your audience -- 3. The short story : writing letters of inquiry -- 4. The proposal narrative : introducing the characters and the place -- 5. The need or problem : building tension and conflict into your story -- 6. Goals, objectives, and methods : making changes by addressing the problem -- 7. Evaluation and future funding : writing the epilogue and planning for a sequel -- 8. The budget : translating your story from words to numbers -- 9. The summary, titles, and headings : preparing your marketing copy -- 10. Packaging : publishing your proposal story -- 11. Site visits and beyond : interacting with funders __ 12. Beyond grants : applying the storytelling method -- Appendix : the final manuscript : two letter proposal samples.
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Introduction : why storytelling? -- 1. First steps : getting ready for grantseeking -- 2. Research and relationships : finding and cultivating your audience -- 3. The short story : writing letters of inquiry -- 4. The proposal narrative : introducing the characters and the place -- 5. The need or problem : building tension and conflict into your story -- 6. Goals, objectives, and methods : making changes by addressing the problem -- 7. Evaluation and future funding : writing the epilogue and planning for a sequel -- 8. The budget : translating your story from words to numbers -- 9. The summary, titles, and headings : preparing your marketing copy -- 10. Packaging : publishing your proposal story -- 11. Site visits and beyond : interacting with funders __ 12. Beyond grants : applying the storytelling method -- Appendix : the final manuscript : two letter proposal samples.