Marketing : Asia - Pacific edition, William M. Pride ( y otros 5]
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
Contenidos:
Part. 1 : The marketing process and its environmet. - Part. 2 : Using technology and information to build customer relationships. - Part. 3 : Target market selection and buyer behaviour. - Part. 4 : Product decisions. - Part. 5 : Place [distribution] decisions. - Part. 6 : Promotion decisions. - Part. 7 : Pricing decisions. - Part. 8 : Implementation and outcomes. - Part. 9 : End-of-book case studies.
Tipo de ítem | Biblioteca actual | Colección | número de clasificación | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Biblioteca Campus Santiago Vitacura | Colección General | 658.80095 P947 2007 (Navegar estantería(Abre debajo)) | 1 | Disponible | 3560902044775 |
Incluye glosario
páginas 717 -719 e incluye índice
Part. 1 : The marketing process and its environmet. - Part. 2 : Using technology and information to build customer relationships. - Part. 3 : Target market selection and buyer behaviour. - Part. 4 : Product decisions. - Part. 5 : Place [distribution] decisions. - Part. 6 : Promotion decisions. - Part. 7 : Pricing decisions. - Part. 8 : Implementation and outcomes. - Part. 9 : End-of-book case studies.