Measuring the networked nonprofit : using data to change the world / by Beth Kanter and Katie Delahaye Paine ; edited by William T. Paarlberg ; foreword by Laura Arrillaga-Andreessen.
Tipo de material: TextoEditor: San Francisco, California : Jossey-Bass, a Wiley Imprint, [2012]Edición: First editionDescripción: xxviii, 301 páginas : ilustracionesTipo de contenido: text Tipo de medio: unmediated Tipo de portador: volumeISBN: 9781118137604 (pbk.); 9781118263471 (ebk.); 9781118238813 (ebk.); 9781118225417 (ebk.)Tema(s): ORGANIZACIONES SIN FINES DE LUCRO | REDES SOCIALESClasificación CDD: 658.5036 Resumen: "The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media"-- Provided by publisher.Tipo de ítem | Biblioteca actual | Colección | número de clasificación | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libro de Proyecto | Biblioteca Central | Colección Material de Proyecto | 658.5036 k16 (Navegar estantería(Abre debajo)) | 1 | Prestado | 01/01/2050 | 3560900239836 |
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media"-- Provided by publisher.