Value proposition design : how to create products and services customers want Osterwalder, Alexander,

Por: Osterwalder, Alexander [autor,]Colaborador(es): Pigneur, Yves [, autor] | Bernarda, Gregory [, autor] | Smith, Alan [,autor]Tipo de material: TextoTextoEditor: Hoboken : John Wiley & sons, inc, 2014Descripción: xxv, 290 páginas : ilustraciones ; 19 x 24 cmTipo de contenido: texto Tipo de medio: no mediado Tipo de portador: volumenISBN: 9781118968055 (pbk.); 1118968050 (pbk.)Tema(s): SERVICIO AL CLIENTE - MARKETING | CONTROL DE CALIDAD | ADMINISTRACIÓN DE LA PRODUCCIÓN -- CONTROL DE CALIDAD | MARKETING - PLANEACIÓN ESTRATÉGICA | COMPORTAMIENTO ORGANIZACIONAL - RELACIONES CON LOS CLIENTESClasificación CDD: 658.4012
Contenidos:
Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
Resumen: The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
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Existencias
Tipo de ítem Biblioteca actual Colección número de clasificación Copia número Estado Notas Fecha de vencimiento Código de barras
Libro General Libro General Biblioteca Diseño de Productos
Colección General 658.4012 O85v (Navegar estantería(Abre debajo)) 1 Disponible 3560900236167
Bibliografía General Complementaria Bibliografía General Complementaria Biblioteca Campus San Joaquín
Colección General 658.4012 O85V (Navegar estantería(Abre debajo)) 1 Disponible Taller de productos VII 3560902081573
Bibliografía General Complementaria Bibliografía General Complementaria Biblioteca Campus San Joaquín
Colección General 658.4012 O85V (Navegar estantería(Abre debajo)) 2 Disponible Taller de productos VII 3560902081574

Incluye índice, glosario

Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

IDP-117 (Ingeniería en Diseño de Productos)
Asignatura: Taller de productos VII