Business intelligence, analytics, and data science : a managerial perspective /

Sharda, Ramesh

Business intelligence, analytics, and data science : a managerial perspective / Ramesh Sharda, Oklahoma State University, Dursun Delen, Oklahoma State University, Efraim Turban, University of Hawaii ; with contributions to previous editions by, J. E. Aronson, The University of Georgia, Ting-Peng Liang, National Sun Yat-sen University, David King, JDA Software Group, Inc. - Fourth edition. - xxvi, 486 páginas

Earlier edition published as: Business intelligence : a managerial perspective on analytics. Includes index.

An overview of business intelligence, analytics, and data science--
Descriptive analytics I: nature of data, statistical modeling, and visualization--
Descriptive analytics II: business intelligence and data warehousing--
Predictive analytics I: data mining process, methods, and algorithms--
Predictive analytics II: text, web and social media analytics--
Prescriptive analytics: optimization and simulation--
Big data concepts and tools--
Future trends, privacy and managerial considerations in analytics.

9780134633282


INTELIGENCIA EN LOS NEGOCIOS
ADMINISTRACIÓN INDUSTRIAL

658.472 / S531