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Barney, Jay B.

Strategic management & competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly - 6th edition - xxi, 368 páginas: ilustraciones en color

What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.

COBERTURA BIBLIOGRAFICA:
ICN322
Asignatura: Gestión Estratégica

ISBN: 9780134741147 0134741145

Subjects--Topical Terms:
PLANIFICACION EN LOS NEGOCIOS--ESTUDIO DE CASOS
ADMINISTRACIÓN INDUSTRIAL--ESTUDIO DE CASOS
COMPETENCIA--ESTUDIO DE CASOS
PLANIFICACIÓN ESTRATÉGICA--ESTUDIO DE CASOS

Index Terms--Genre/Form:
Case studies.

Dewey Class. No.: 658.4012 / B261