Marketing engineering : computer-assisted marketing analysis and planning/

Lilien, Gary L., 1946-

Marketing engineering : computer-assisted marketing analysis and planning/ Gary L. Lilien, Arvind Rangaswamy. - Second edition revised - xxiv, 518 páginas : ilustraciones



9780130355492 1412022525 9781412022521


MARKETING--PROCESAMIENTO DE DATOS
MARKETING--TOMA DE DECISIONES --MODELOS MATEMATICOS

658.8020285 / L728